For many people, interviews are simultaneously the best and worst part of job searching. When you schedule one, it means that your resume knocked their socks off and your skills align with what they&rsquo;re looking for, but it also means more than a few nerves to face.
The key to kicking those nerves to the curb is to be prepared and this whole blog post is dedicated to exactly that. You&rsquo;ll learn how best to research a company, what notes to have on hand, and we&rsquo;ve even got a template for your follow up email.
This post is part of The Layoff Series, a series of blog posts built to help jobseekers get back on their feet after a layoff. Be sure to check out the other articles in the series <a href="https://www.careercircle.com/blog/post/what-to-do-after-a-layoff" rel="follow noopener" target="_blank">What To Do After a Layoff</a> and <a href="https://www.careercircle.com/blog/post/the-layoff-series-7-tips-to-organize-your-job-search" rel="follow noopener" target="_blank">7 Tips To Organize Your Job Search</a>, to learn how to handle a layoff from step one.

<h2 style="text-align: center;"> How To Prepare for an Interview</h2>
You did it! You got past the application stage and you&rsquo;ve got an interview. Now it&rsquo;s time to get ready&hellip;here&rsquo;s what you need to do.
<h3> Do Your Research</h3>
Before interviewing, do a deep dive into the company, products or services they offer, and the person (or people) you&rsquo;ll be interviewing with. The easiest way to do this is to check out the company&rsquo;s About page on their website and look through their LinkedIn to see some of their history and current initiatives. It&rsquo;s also a good idea to do a quick Google search to see any recent news article about them.
If the company sells a particular product or service, sign up for a free trial or test out whatever you can. If it&rsquo;s not accessible to you, look through case studies on their website to learn more about their customers and the problems they&rsquo;re solving for.
To really impress, make note of the things that are particularly appealing to you and mention them early in the interview. For example, &ldquo;I loved that [COMPANY NAME] shared those pictures from your in-person meeting. Is that a meeting you all do often?&rdquo;
It can be a great way to break the ice and learn more about the company&rsquo;s culture before diving into the full interview.
<h3> Use Notes</h3>
One of the biggest misconceptions I see when people are talking about the hiring process is thinking that candidates aren&rsquo;t allowed notes during an interview.&nbsp;Remember, the recruiter or hiring manager you&rsquo;re working with is likely taking questions off of notes and taking notes throughout the interview&hellip;you can, too!
It&rsquo;s great to have a few things memorized, but there&rsquo;s nothing wrong with having notes for any particular stories or achievements you want to remember to convey.&nbsp;
In your notes, make sure you have:
<ol>
<li>
Your elevator pitch: A 30 to 45-second pitch about who you are and how you&rsquo;re a fit for the role. Career and Executive Coach, Renata Junkova, explains, &ldquo;<a href="https://www.linkedin.com/pulse/how-craft-perfect-job-interview-elevator-pitch-renata-junkova/" rel="follow noopener" target="_blank">A persuasive and memorable pitch, perceived as an opening speech that summarizes: WHO YOU ARE, WHAT YOU DO, WHY THEY SHOULD HIRE YOU.</a>&rdquo;&nbsp; So keep it short, clear, and relevant to the job you're interviewing for.
</li>
<li>
Answers to common interview questions: Prepare for questions like, &ldquo;Why do you want to work at this company?&rdquo;, &ldquo;Tell me about a conflict you faced at work and how you dealt with it.&rdquo;, and &ldquo;What are you looking for in a new position?&rdquo; The Muse has some excellent templates for answering all of those questions and more <a href="https://www.themuse.com/advice/interview-questions-and-answers" rel="follow noopener" target="_blank">here</a>.&nbsp;
</li>
<li>
How your skills align with the requirements of the job: Remember to focus all of your answers towards how you can do the job. Don&rsquo;t be afraid to highlight the keywords in the job posting in your answers!
</li>
<li>
Overviews of any impressive projects you&rsquo;ve handled: Brag about yourself! Remember to highlight the goal of the project, what you did, and what the results were.
</li>
<li>
A response to any gaps in your employment: It&rsquo;s likely the recruiter will ask about any gaps in your employment. When you&rsquo;ve faced a layoff, it can feel overwhelming to tackle this question. Remember to be honest, optimistic, and bring it back to the role you&rsquo;re interviewing for. Here&rsquo;s an example to work with: &ldquo;I was recently laid off due to internal restructuring at my previous company. While it certainly threw a curveball my way, I took it as an opportunity to reevaluate my goals and focus on applying for roles that align with my hopes of growing as a Project Manager. I began working on my <a href="https://www.careercircle.com/blog/post/why-you-should-earn-a-google-career-certificate" rel="follow noopener" target="_blank">Google Career Certificate</a> in Project Management. I&rsquo;m excited to apply what I&rsquo;ve learned to this role!&rdquo;
</li>
</ol>
<h3> Practice, Practice, Practice</h3>
We&rsquo;re going to say it again. That&rsquo;s how important it is. Practice!
It can feel awkward at first to practice for your interview, but it really does help! You don&rsquo;t have to put a ton of effort into practicing. You can just record yourself answering the questions, or video call with a friend and have them play the interviewer. You can even utilize our <a href="https://www.careercircle.com/quizzes/interview-prep" rel="follow noopener" target="_blank">Interview Prep tool</a> that takes you through some simple quizzes to make sure you&rsquo;re all set to sit down with that interviewer.
If you&rsquo;re doing a virtual interview, be sure to record in the same location using the same audio setup you&rsquo;ll be using in the interview. Then you can feel confident that your headphones work and the interviewer can hear and see you!
<h3> Dress For Your Best</h3>
Now that doesn&rsquo;t mean you need to wear a floor-length ball gown, but wearing an outfit that makes you feel confident, comfortable, and powerful is the way to go. If you&rsquo;re doing a virtual interview, be sure to try out the outfit with any virtual or real-life background you&rsquo;ll be using. Some colors or patterns may become distracting when on camera so when you&rsquo;re practicing your interview, throw on your outfit to be sure you won&rsquo;t run into any problems!
When in doubt, dress up. <a href="https://www.indeed.com/career-advice/starting-new-job/guide-to-business-casual-attire" rel="follow noopener" target="_blank">Business casual</a> is the best option for pretty much any interview.&nbsp;
<h3> Take a Deep Breath</h3>
Interviews are nerve-wracking. Whether it&rsquo;s your first or your 50th, interviews often make people feel judged, uncomfortable, anxious, etc. Take a few minutes before your interview starts to take some deep breaths. We recommend trying the <a href="https://youtu.be/a7uQXDkxEtM" rel="follow noopener" target="_blank">box breathing technique</a> which can help to calm your nerves and help you come to the interview with your best foot forward.
If you can, try to get some fresh air as well. Go on a walk or open a window before your interview to help get your creative juices flowing and get in the right headspace to impress!
<h3> Have Questions at the Ready</h3>
Most interviews end with the interviewer saying, &ldquo;So did you have any questions for me?&rdquo;
One of the biggest mistakes that candidates make is not asking any questions. It can feel like it&rsquo;s better to let the call end naturally, but asking thoughtful questions shows that you&rsquo;re engaged and invested.
Here are some questions to consider asking:
<ol>
<li>
How does your leadership team interact with lower level employees?
</li>
<li>
How is [COMPANY NAME] planning to evolve in the next five years?
</li>
<li>
What do you like most about working for [COMPANY NAME]?
</li>
<li>
What sort of collaboration with other teams and colleagues can this role expect?
</li>
</ol>
<h3> Pre-Write Your Follow up Email</h3>
Following up after an interview is an easy way to stand out from the crowd. If you have a template put together, it&rsquo;s easier to get that email sent out right after your interview!&nbsp;Remember to plug in some details from the interview that can help reiterate important points you want to hit home.
If you&rsquo;re facing some writer&rsquo;s block, here&rsquo;s a template to start with:
Dear [Name of the Interviewer],
Thank you for taking the time to meet with me about the [job title] role. It was a pleasure to learn more about the position and [company name] and I was so impressed to hear that [company&rsquo;s recent accomplishment].
I&rsquo;m confident that I can excel as a [job title] on your team and I would love to bring my experience with [experience or skill] to the position.
Please don&rsquo;t hesitate to reach out if you or your team has any questions or needs any additional information.
I look forward to hearing from you!
Thanks again,
[Signature]
 We hope that every interview goes off without a hitch, but remember, if you need some extra support, 1-on-1 career coaching is available to our members. Simply <a href="https://www.careercircle.com/candidates" rel="follow noopener" target="_blank">login</a> and schedule a time with our team of expert coaches!

You did it! You got past the application stage and you’ve got an interview. Now it’s time to get ready…here’s what you need to do.

The Layoff Series: How To Prepare for an Interview

Do you love your job?
According to a&nbsp;<a href="https://www.resumebuilder.com/despite-labor-market-turmoil-87-of-workers-love-or-like-their-jobs/" rel="follow noopener" target="_blank">ResumeBuilder.com survey</a>, &ldquo;Nearly 6 in 10 workers who like or love their job say it&rsquo;s because their work is personally fulfilling and meaningful.&rdquo;&nbsp;
Making work personally fulfilling and meaningful often means taking a proactive approach to your career development. For some people, that means working with a mentor 1-on-1. For others, it means going back to get that traditional 4-year college degree.
But there is another option.
Upskilling and reskilling with a Google Career Certificate isn&rsquo;t just about helping you advance your career and make more money (although that part is great), it&rsquo;s also about building a career that fits your lifestyle, finding a fulfilling career path with growth opportunities, and giving you the confidence you need to bring your best self to work every day.
We know that signing up for a certificate program can feel like a big commitment. Here&rsquo;s what you need to know.
&nbsp;
<h2 style="text-align: center;">What to Expect from the Google Career Certificate Program</h2>
The certificates will help you to gain the in-demand skills that you need to succeed in the following industries:
<ul>
<li><a href="https://grow.google/certificates/digital-marketing-ecommerce/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">Digital Marketing and E-commerce</a></li>
<li><a href="https://grow.google/certificates/project-management/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">Project Management</a></li>
<li><a href="https://grow.google/certificates/data-analytics/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">Data Analytics</a></li>
<li><a href="https://grow.google/certificates/it-support/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">IT Support</a></li>
<li><a href="https://grow.google/certificates/ux-design/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">UX Design</a></li>
<li><a href="https://grow.google/certificates/cybersecurity/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">Cybersecurity</a></li>
</ul>
<a href="https://grow.google/certificates/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">Completing a Google Career Certificate often takes between 3 - 6 months</a> depending on how much time you devote to your studies. Whether it&rsquo;s your first time learning about the field, or you&rsquo;ve already been doing some learning, the curriculum teaches you the foundational skills employers are looking for along with hands-on exercises that you can use as examples of your newfound expertise in your job search.
The courses within the certificate program are made up of a mix of video lessons, readings, practical exercises, and peer-graded work. There is community support throughout the process with discussion boards and social media groups.
But the best part is the results. Here&rsquo;s what some CareerCircle members had to say about their experience completing a Google Career Certificate.
A graduate who had plenty of experience in logistics and customer service, but wanted to increase and stabilize their professional growth shared, &ldquo;Through completing the [IT Support] certificate and some assistance with my resume and interviewing from CareerCircle, I found a new position [with] a significant pay bump for me ($8 more an hour), and it's a direct role with a company that will help boost my growth. So grateful for the opportunity, I couldn't have done it without the certificate and the assistance!&rdquo;
For another Google Career Certificate graduate, it &ldquo;was an amazing boost to my resume. Within just a couple of weeks of completing it I had several different interviews, and shortly after that I was able to secure several offers and was able to pick whichever I wanted. There is a lot of opportunity in this field, and the certificate is a great place to start.&rdquo;
&nbsp;
<h2 style="text-align: center;">The Grow with Google and CareerCircle Partnership</h2>
In February of this year, CareerCircle partnered withGoogle Career Certificates to provide career resources to program graduates in the U.S.
When you complete your Google Career Certificate, you&rsquo;ll be directed to sign up for a CareerCircle profile in order to get access to the Google Career Certificates Employer Consortium, over 150 employers who have committed to considering hiring certificate graduates.
Beyond that, you also get access to career resources like interview prep, 1-on-1 coaching, resume building support, etc. You&rsquo;ll be backed and supported by the CareerCircle team, and you can feel confident that we are unstoppable in our desire to get every one of our members into the role they&rsquo;ve been dreaming of.
&nbsp;
<h2 style="text-align: center;">Frequently Asked Questions</h2>

<h3>Are Google Career Certificates free?</h3>
They can be! CareerCircle offers scholarships for all Google Career Certificates. To learn more and apply, visit our <a href="https://www.careercircle.com/courses" rel="follow noopener" target="_blank">courses page</a>.
&nbsp;
<h3>Are Google Career Certificates worth it?</h3>
Absolutely! <a href="https://grow.google/certificates/?utm_source=careercircle&amp;utm_medium=blog&amp;utm_campaign=earn_gcc" rel="follow noopener" target="_blank">75% of graduates report a positive career outcome</a>, like getting a new job, promotion, or raise, and often feel more confident and capable in their roles. While the Google Career Certificate takes time and effort to complete, it provides the basis you need to break into the industry you&rsquo;re most interested in.
&nbsp;
<h3>Do employers care about Google Career Certificates?</h3>
Yes! Google Career Certificates help you stand out among applicants because they highlight your dedication to learning and development and make your resume competitive with a credential from Google. Completing a Google Career Certificate also gives you access to the Google Career Certificates Employer Consortium, a group of over 150 employers who have committed to valuing and considering hiring people who have completed their certificate.
&nbsp;
<h3>How long do Google Career Certificates take to complete?</h3>
You can complete the program completely online and at your own pace. Completion often takes between 3 and 6 months, but it depends on your personal learning speed. It&rsquo;s recommended to spend about 10 hours a week on your studies.
&nbsp;
<h3>What happens after I complete my Google Career Certificate?</h3>
After you complete your certificate, you&rsquo;ll be directed to sign up for a CareerCircle profile where you will be able to access all of the career resources you need to get into a new role. When you sign up for that profile, the first thing you should do is <a href="https://www.careercircle.com/blog/post/how-to-verify-your-google-career-certificate-in-careercircle" rel="follow noopener" target="_blank">verify your certificate</a> to help employers see your profile.

Ultimately, the Google Career Certificate program is a great option for anybody looking to switch careers or expand their knowledge in their existing one. It will take time and effort, but the rewards are limitless.

We know that signing up for a certificate program can feel like a big commitment. Here’s what you need to know.

Why You Should Earn a Google Career Certificate

Let&rsquo;s address the elephant in the room. Building a diverse workforce is about more than just tips, tricks, and short-term changes. It&rsquo;s about building an ever-growing respect for diversity and inclusion and continuing to learn as time goes on.
Blog posts, like this one, are a kickoff to a dedicated effort that deserves your attention and care. Read on to learn more about building a diverse workforce that will bring you success for years to come.

<h2 style="text-align: center;">What Is Workplace Diversity?</h2>
Workplace diversity is the differences in characteristics among employees in a workplace. This can include race, ethnicity, gender, education level, etc.
Since the social justice movements of 2020 and beyond, workplace diversity has become a critical aspect of day-to-day life. In fact, <a href="https://www.selectsoftwarereviews.com/blog/workplace-diversity-statistics" rel="follow noopener" target="_blank">76% of people say that diversity is important to them when looking for a new role</a>. Investing in diversity means investing not just in the right thing to do, but in a value that jobseekers require.
When our companies reflect the world that we do business in, we not only get financial success, we build trust within our community.

<h2 style="text-align: center;">How to Recruit a Diverse Workforce</h2>
When you&rsquo;ve decided to invest time into transforming your diversity hiring practices, <a href="https://blog.allegisglobalsolutions.com/transforming-your-workplace-through-dei" rel="follow">it can feel overwhelming knowing where to start</a>. These 5 steps will get you on the right track! 
<h3>Start Where You&rsquo;re At</h3>
Before you do anything else, understand where you are at and what you can do to make people more comfortable and respected at work.
Ask yourself questions like:
<ul>
<li>How accessible is our workplace for disabled people?</li>
<li>Is our leadership trained on how to handle racial microaggressions at work?</li>
<li>What sort of support do we provide to parents returning to the workplace?</li>
<li>Do we have any biases that we think are &ldquo;no big deal&rdquo;?</li>
</ul>
Beyond the personal side, look at the data! How are different groups represented at every level of your organization? Do you experience a particular loss in retention amongst a particular group? Who is most likely to get a promotion on your team? Are salaries and benefits equal throughout your company?
By looking directly at the data, you can avoid trying to tackle personal biases with your own good intentions and instead make decisions based on that data.
Diversity hiring isn&rsquo;t a passing fad. It relies on fostering a culture of inclusion and belonging so that all team members feel psychologically safe and welcome when they come to work.
This step will likely be the most difficult. You&rsquo;ll need to confront some long held biases that you and your team likely may not realize that you have. Working with an expert in diversity in the workplace can be a great help! 
<h3>Invest in Unexpected Talent Sources</h3>
Think about it like fishing: Let&rsquo;s say your neighborhood has a fishing pond. Every month, it is loaded with bass, so every time you go fishing there, you catch a bass. But you need salmon for the recipe you&rsquo;re trying to make. If you go to your local pond and expect to catch a salmon, you&rsquo;re going to be disappointed.&nbsp;
You need to fish somewhere else to catch the type of fish you&rsquo;re looking for.
Deciding to recruit a diverse workforce is similar. If your current workplace looks more similar than different, you need to search for candidates in sources that are different from what you usually do. You need to fish from a new pond.
Have you ever considered funding or supporting professional development for your more junior staff or building out an internship or apprenticeship program? What about hosting a job fair for recently certified professionals?&nbsp;
At CareerCircle, we partner with employers, like you, who are passionate about recruiting a diverse workforce, but need a helping hand to get going. Our packaged service offerings can provide you with everything you need to get diverse talent into our pipeline, but we are always happy to build a package that directly serves your goals.&nbsp;
If you&rsquo;re just starting out with diversity hiring, we recommend <a href="https://go.careercircle.com/request-a-demo" rel="follow noopener" target="_blank">speaking with our team</a> about hosting a virtual job fair that will help increase your employer brand and the diversity of your talent pool.
<a href="https://go.careercircle.com/request-a-demo" rel="follow noopener" target="_blank">Get in touch with us today to learn more!</a> 
<h3>Embrace Equity</h3>
The fact of the matter is that equality often isn&rsquo;t enough to really make the needed changes for workplace diversity. Cue the role of equity.
In terms of recruiting and hiring, <a href="https://www.careercircle.com/blog/post/equity-vs-equality-a-slight-but-crucial-difference-in-the-workforce" rel="follow noopener" target="_blank">equality means providing everyone with the same resources, no matter their need. Whereas equity means providing the resources that that individual needs to be successful.</a>
For example, equality means requiring all interviews to happen between 12 and 1 PM ET. Equity would be scheduling interviews at any time that is best for the jobseeker (like after they have completed their workday at their current role).
The more equity you can bring into your recruiting process, the better. What equity is in your situation varies depending on your current process, but some things to consider are:
<ul>
<li>How are candidates with disabilities supported through the hiring process? Can we provide any resources to make the process more accessible?</li>
<li>Can we provide any benefits to appeal to parents returning to the workforce or entry-level people starting off their career?</li>
<li>Are we judging candidates based on traits that may be out of their control like eye contact? How can we transform how we judge candidates to ensure a bias-free environment?</li>
</ul>
<h3> Rework Your Job Requirements and Postings</h3>
Did you know that <a href="https://www.fastcompany.com/90661349/dear-female-jobseeker-apply-for-the-job-ignore-the-qualifications" rel="follow noopener" target="_blank">women apply for 20% fewer jobs than men despite having otherwise similar job search behavior</a>? This often stems from feeling like they have to match all of a job posting&rsquo;s requirements before even considering applying.
Requiring certain industry experience or education, in-office work, and more isn&rsquo;t a problem if it&rsquo;s truly needed for someone to complete the job. But if they are more of a &ldquo;nice-to-have&rdquo; requirement, you could be driving otherwise qualified, diverse candidates away from your role.
When you are writing job requirements, make sure that the skills and responsibilities you list are actually necessary for success in the role.
It&rsquo;s also important to consider the exact words used in your job posting.&nbsp;
Textio, a workplace language guidance software, found that &ldquo;<a href="https://textio.com/blog/language-in-your-job-post-predicts-the-gender-of-your-hire/13034792944" rel="follow noopener" target="_blank">common phrases that exert a bias effect&hellip;include exhaustive, enforcement, and fearless (all masculine-tone) and transparent, catalyst, and in touch with (all feminine-tone)</a>.&rdquo; But it&rsquo;s not just that the words put out a particular tone in the posting. It affects hiring outcomes. Textio&rsquo;s study found that, &ldquo;<a href="https://textio.com/blog/language-in-your-job-post-predicts-the-gender-of-your-hire/13034792944" rel="follow noopener" target="_blank">In jobs where a man is hired, the original job post averages almost twice as many masculine-tone phrases as feminine. In jobs where a woman is hired, Textio finds the exact opposite: twice as many feminine-tone phrases as masculine in the job post.</a>&rdquo;
To take some actionable steps,&nbsp;<a href="https://katrinakibben.com/2023/03/07/how-to-write-a-job-post-free-ebook/" rel="follow noopener" target="_blank">check out this ebook from Kat Kibben</a>, an expert job post writer who helps teams optimize their postings with an eye for removing bias and increasing clarity.&nbsp; 
<h3>Adopt a 360&deg; View of a Candidate</h3>
When a jobseeker creates a profile in CareerCircle, they are prompted to fill out what we call their <a href="https://www.careercircle.com/blog/post/how-the-360deg-candidate-view-helps-hiring-managers-find-the-right-fit" rel="follow noopener" target="_blank">Candidate 360&deg; profile</a>. This profile gathers information like, contact information, employment preferences, passion projects, career history, compensation preferences, certifications, and more.
For the <a href="https://go.careercircle.com/request-a-demo" rel="follow noopener" target="_blank">hiring managers on our platform</a>, this helps showcase not just a candidate&rsquo;s work experience, but more of what makes them who they are!
Remember that you can bring this 360&deg; understanding to every candidate you interact with by understanding that their experience and skills go far beyond what is just on a resume. Valuing the candidate and making an effort to understand how their transferable, hard, and soft skills blend to become the person they are is a simple way that you increase the diversity in your talent pool today.

When it comes to recruiting a diverse workforce, sometimes you need to make major changes that completely transform the things that you do. Other times, small, incremental changes will create the sustainable change that you need. Regardless of what steps you need to take or where this journey might take you, the effort is worth it to ensure that your workplace is welcoming, successful, and open to all.

If you're working on recruiting a diverse workforce, this blog post is here to help you take the steps you need to take now.

How to Recruit a Diverse Workforce in 2023

Regardless of what steps you need to take or where this journey might take you, the effort is worth it to ensure that your workplace is welcoming, successful, and open to all.

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Staff Writer

142 Articles

The Layoff Series: How To Prepare for an Interview

Why You Should Earn a Google Career Certificate

How to Recruit a Diverse Workforce in 2023